Development

Samserly

A PR platform I built in-house to replace a paid one: media monitoring, a journalist database and client-ready coverage reports — at no licence cost.

Client
In-house product
Services
Development
Year
2026
  • Next.js
  • Media monitoring
  • PR reporting
  • Arabic + English
Samserly home page on a laptop
Samserly colour paletteSamserly inner section on a tablet

Challenge

The PR tool the team relied on was shutting down. Its paid successor started at $149 a month and went up to $499 for the monitoring we actually needed.

And even then it barely covered Arabic media or outlets across the Middle East. The team needed three things: monitoring, a media database and reports.

Solution

So I built Samserly. It listens across Google News, LinkedIn, YouTube and outlet sites — in English and Arabic — and drops the noise.

The journalist database lives in one place. Coverage turns into a branded report with reach and ad-value estimates, a live share link, and PDF or PowerPoint export. Pitches go out through Watt's Up, so PR and email are one workflow.

It runs on a server we already had. The monthly licence went from up to $499 to zero — and it does the Arabic part better.

More sections of the Samserly website