Development
Kidney Hub
Educational platform for nephrology professionals, with a nephrology book, self-assessments, interactive cases and guidelines.



Challenge
A nephrology book, self-assessments, interactive cases, guidelines, a pathology atlas, a library of presentations. Kidney Hub had a lot to offer — and that was exactly the problem.
Put all of it in front of a busy clinician at once and they leave. The site also had to sell membership to two very different buyers: one doctor, or a whole hospital.

Solution
I built the site around the content, not around the company. Every type of resource is one click from the menu and from the home page.
The two membership plans sit side by side, so nobody has to hunt for the right one. Sign-up and log-in stay in the header, and fresh articles keep the home page alive.