Development
Watt's Up
An in-house email platform for newsletters, campaigns, sign-up forms and webinar registration. It replaced HubSpot's email tools.
Challenge
HubSpot charges by contact. With 30,000+ readers on the newsletter, the bill kept growing every time the list did — for sending newsletters and running webinar forms.
Leaving it was the easy decision. Losing nothing the team relied on was the hard part.
Solution
I set up a self-hosted email platform and built everything missing as my own plugins.
Forms count registrations per form, like HubSpot. Webinar sign-ups register people in Zoom automatically. Arabic templates work right-to-left, and one block turns an article link into a ready newsletter story. 30,000+ contacts were cleaned and moved over.
The platform was a one-time licence on our own server, and sending costs cents per thousand emails. No more paying more just because the audience grew.
